Контроль лексических, грамматических и речевых навыков - часа Требования к практическому владению основами делового английского языка по Учащиеся должны воспринимать на слух иноязычную речь партнёра по общению, адекватно реагировать на его вопросы и реплики, понимать основной смысл аутентичной речи в контексте деловой тематики. Длительность звучания связных текстов по темам курса до минут.

Учащиеся должны уметь общаться с одним или несколькими собеседниками по содержанию ситуации на базе профильно-ориентированной тематики, высказывать своё согласие или несогласие, уточнять, делать выводы, использовать в речи формулы и клише делового английского языка. Высказывание каждого собеседника должно содержать не менее 6 реплик.

Учащиеся должны уметь публично выступать с подготовленным сообщением или небольшим докладом по тематике курса. Объём связного высказывания - 12-15 фраз.

Учащиеся должны уметь читать и понимать тексты по бизнес-тематике различных разновидностей (инструкция, реклама, проспект, деловая переписка), извлекать основную или детальную информацию из предложенного текста, кратко передавать основное содержание текстов, подобрать заголовок к тексту или к каждому абзацу.

Учащиеся должны уметь письменно составлять план к прочитанному, к подготовленному устному высказыванию по теме; составлять визитную карточку; заполнять несложные анкеты; составлять простейшие деловые письма по образцу.

По окончании курса в 11-м классе проводится устный контроль, включающий два задания. Учащиеся составляют монологическое высказывание и выполняют практическое задание: читают предложенные интервью с людьми и заполняют на них деловые бумаги.

Первое задание. Монологическое высказывание по теме. 1.Классификация типов взаимоотношений в организациях. 2.Личностные качества современного бизнесмена. З.Виды бизнеса. Плюсы и минусы ведения собственного дела. 4.Виды бизнеса. Плюсы и минусы работы на корпорацию, 5.Прибытие в страну.

Прохождение таможенного и паспортного контроля. б.Глобальная компьютерная сеть ИНТЕРНЕТ.7.Устройство на работу. Что надо и чего не надо делать в поисках работы. 8.Понятие духа организации. 9.Реклама - благо или проклятие?

10.Маркетинг - что это такое?

Второе задание. 1.Познакомьтесь с рассказом человека о себе и составьте для него резюме, согласно следующим рубрикам: OBJECTIVE, PERSONAL, QUALIFICATIONS,

EDUCATION, LANGUAGES, WORK HISTORY.

З.Познакомьтесь с рассказом человека о себе и составьте для него визитную карточку.

4.Познакомьтесь с содержанием телефонного разговора. Сделайте запись в своём ежедневнике, что необходимо сделать.

Кроме того, учащиеся должны быть готовы к собеседованию по содержанию курса.

Можно предложить следующие дополнительные вопросы для обсуждения:

1. What kind of Organization Culture would you like to have in your company? Why?

2. How would you describe your personality? Would you like to be a businessman? What do you think are your strengths and weaknesses?

3. What kind of business would you prefer to go into and why?

4. What are the top reasons, in your opinion, why people work? What are your reasons for choosing the profession?

5. Have you ever passed the passport and customs control? Was it difficult? What emotions did you have at that time? What are the main rules, in your opinion?

6. Are you a user of the Internet? What information do you want to get there? Does it help in your studying?

7. You will finish school soon and enter some institutes or universities. Of course, you will try to find the job after graduating from high school. What rules for Job Seekers would you remind for yourself?

8. To promote a product successfully you should develop a USP ("Unique Selling Proposition"). What is it? According to the authors of "International Business English" there are four stages in promoting a product (AIDA). Explain.

9. Lord Beverage said one day: "It is the purpose of an organization to make common people do uncommon things". What did he say about? What is the spirit of Organization, in your opinion?

10. In "History of Advertising", published in 1875, Henry Simpson says of the beginnings of advertising: "...There is little doubt that advertisements in some form have existed not only from time immemorial, but almost for all time". Can you prove that?

11. Name some persons who can be connected with the history of advertising. What handbill is regarded as the first known printed English advertisement?

12. Can we say that marketing is a rather young branch in our country? Why?

13.What can you tell about the Advertising Agencies? Would you like to work there?

На последних занятиях курса учащиеся выполняют итоговый тест с целью контроля лексико-грамматических навыков употребления языковых средств в соответствии с их контекстным значением, контроля коммуникативных умений вариативной замены одних лексических средств другими, сходными по значению, а также контроля коммуникативных умений чтения и понимания текстов по бизнес-тематике. Для подбора материала для теста можно рекомендовать пособие для контроля навыков и умений общения на английском языке в сфере бизнеса - Тарнаева Л.П. Бизнес-английский: Тесты и словарь. - СПб.: КОРОНА принт, 2001г.

Примерные задания:

1.Choose the alternative that best suits the context.

The Project Teama broad range of specialists working together to solve a given problem.

a) involves; b) subdivides; c) manufactures.

2.Choose the word or word combination to match the definition.

A sum of money given in addition to a salary.

a) wages; b) bonus; c) motivation.

3.Choose the sentence which is close in its meaning to the statement.

The Managing Director says that there is plenty of room for further growth.

a) The Managing Director suggests increasing the space of the plant.

b) The Managing Director thinks that they have big opportunities for further development.

c) The Managing Director says that they experience further growth.

4. Choose the alternative to express the same idea as the word or phrase italicized.

Ford is one of the most famous companies, which operates in many different countries, Первое задание. Монологическое высказывание по теме, собеседование.

Оценка «отлично»

Коммуникативная задача решена. Речь учащегося грамотна, фонетически и интонационно правильно оформлена. Ответ построен логически верно, тема раскрыта. Темп речи соответствует нормам.

Оценка «хорошо»

Коммуникативная задача решена. Тема раскрыта, но требуются небольшие дополнения.

Допущено незначительное количество ошибок.

Оценка «удовлетворительно»

Коммуникативная задача решена, однако тема раскрыта не полностью, нарушена логичность построения ответа. Допущено значительное количество ошибок.

Оценка «неудовлетворительно»

Коммуникативная задача не решена. Тема не раскрыта. Допущено большое количество ошибок.Второе практическое задание: чтение интервью с людьми и заполнение на них деловых бумаг.

Оценка «отлично»

Содержание прочитанного интервью понято полностью. В деловом документе отражены все необходимые факты. Соблюдены общие правила деловой переписки. Внешний вид документа, стиль и тон соответствуют нормам. Соблюдены правила орфографии, грамматики и пунктуации.

Оценка «хорошо»

Содержание интервью понято, за исключением отдельных подробностей, не влияющих на понимание содержания прочитанного в целом. Соблюдены общие правила деловой переписки. Внешний вид документа, стиль и тон соответствуют нормам, однако допущено незначительное количество ошибок.

Оценка «удовлетворительно»

Основной смысл прочитанного понят. Допущено значительное количество ошибок в оформлении документов, отражены не все необходимые факты.

Оценка «неудовлетворительно»

Не понят основной смысл прочитанного, допущено большое количество ошибок.

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3.Ардо Ж. Бизнес по-английски. Учебник. - М.: Дело, 1992.

4.Богацкий И.С., Дюканова Н.М. Бизнес-курс английскою языка. Киев: Логос; М.: Рольф:

Айрис-пресс, 1999.

5.Гиривенко А.Н. Английский язык делового общения. Начальный курс. Учебное пособие, М.:

ООО Издательство Астрель: ООО Издательство ACT, 2003.

6.Ивицкая О.Д., Китайгородская Г.А. и др. Hello, Britain. - М.: НОЦ Школа Китайгородской, 2004.

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8. Каминская Л.И. Делу время, потехе час. Интенсивный курс английского языка для бизнесменов. - М.: НОЦ Школа Китайгородской, 1999.

9. Козлов А.В., Девель Л.А. Практический словарь делового английского языка. - СанктПетербург: Эрви, 1991.

10.Лукьянова Н.А. Настольная книга бизнесмена. Курс английского языка по коммерческой деятельности и формам деловой коммуникации. Учебное пособие. - М.: ГИС, 2000.

11.Любимцева С.Н., Тарковская Б.М., Памухина Л.Г. Деловой английский для начинающих, Учебник - М.: ГИС, 2000.

12.Маслыко Е.А., Бабинская П.К. и др. Настольная книга преподавателя иностранного языка.

Справочное пособие. - Минск, Вышэйшая школа, 2006.

13.Сальникова Л.В. Английский язык для менеджеров. - М.: НТК Метод, 2007.

14.Серена Мёрдок-Стерн Общение на английском: телефон, факс, E-mail, деловая переписка.Москва, Астрель АСТ, 2005.

15.Тарасова И.П. Деловой английский в рассказах и упражнениях. - М.: Просвещение, 2008, 16.Тарнаева Л.П. Бизнес-английский: Тесты и словарь. - СПб.: КОРОНА принт, 2004.

Ролевой-игровой проект: «A Successful Career. What Does It Depend On?»

Практическая цель: Обобщение учебного материала по темам курса.

Когнитивная цель: Формирование познавательной активности учащихся, умения участвовать в общении с несколькими собеседниками, расширение лингвистического и общего кругозора.

Креативная цель: Использование иностранного языка в качестве средства передачи и приёма информации в области управления, развитие актёрских способностей учащихся.

Ценностная цель: Воспитание культуры общения, потребности в практическом использовании ИЯ в сфере учебной деятельности, воспитание уважения к деловому человеку.

Развивающая цель: Развитие познавательных потребностей учащихся, развитие мышления, активизация навыков устной речи (монологической и диалогической).

Оздоровительная: Создание положительной психологической обстановки при проведении итогового контроля, повышение мотивации учения.

1.Организационный момент.

Учащиеся сидят полукругом за столами. Звучит спокойная музыка для снятия напряжённости, настроя на работу. На фоне музыки слова учителя:

Good morning, ladies and gentlemen! Today we are taking part in the TV program. You are lucky. A lot of people will see you in our talk show and get to know about your firm. It's a chance to show your best.

2.Фонетическая зарядка. Музыка останавливается.

Учитель: I see that our cameras haven't started working yet. Don't forget that you must speak English correctly and even wonderfully in front of the cameras. Let's do some exercises, [w] - [wi] we] - [wai] - [wu:] - [wo:] Will you pronounce any tongue twister you like, but very quickly? Учащиеся по кругу проговаривают скороговорки.

Представление участников.

Учитель: Now let's start our talk show. We shall discuss one question: «A Successful Career.

What Does It Depend On?» На доске рисуем схему:

We have invited the representatives of a successful company: More and More Co. Let you introduce yourselves.

Глава фирмы представляется первым и затем показывает по схеме структуры управленческого аппарата фирмы место каждого из участников передачи.

Sharon McLclan: Hello. My name is Sharon McLelan. I am the Board of Directors Chairman of a famous More and More Co. We produce different goods for sport. I'm happy that we have such an excellent chance to tell you about our firm. We use every opportunity for advertising.

Advertising penetrates all spheres of our life. It is so powerful that you just can't avoid it. You come across it everywhere, when you read a newspaper, watch TV, take your mail, and go shopping.

Advertising is a growing tendency in our society.

In "History of Advertising", published in 1875, Henry Simpson says: "...There is little doubt that advertisements in some form have existed not only from time immemorial, but almost for all time".

The earliest advertising medium was the spoken word. Hawkers were shouting their wares in the days of early Greeks, Romans, and Phoenicians. This primitive advertising survived till the present days. Although hawkers do not roam the streets with their cries, they have entered our home on radio and television.

Not long ago I read that the next advertising medium was signs, excavated in the ruins of Pompeii. The signs were used for identifying shops: a goat for - a dairy, a mull driving a mill - for a bakery, a boy receiving a whipping - for a school.

Perhaps the oldest relic of advertising among English people is family names referring to the various specialized crafts. Names like Miller, Weaver, Wright, Tailor and Carpenter were the earliest mean of product identification the forerunner of the brand name so essential to modern advertising.

You know that advertising informs, educates, creates awareness and improves our attitude toward the brand. It makes much easier the problem of choice. Very often advertising is aimed at creating an image of a successful businessman. It takes us into an exotic world of glamour and luxury, emotionally enriches us. Another good thing is that advertising introduces teenagers to the life of grown-ups, prepares them to real life.

But, on the other hand, advertising is rather propaganda than information. I think it persuades us to buy things we really do not need. It prevents us from thinking and taking our own decisions.

Very often it is of low artistic value and in bad taste. It plays on our emotions such as greediness, fear, pride, and envy. Besides you can hardly call introduction to cigarettes and alcohol moral.

But today we shall tell you all the truth about our business and our career.

Учитель: What means of advertising existed many centuries ago?

Ученики: Let me introduce myself. My name is... I am a chief accountant. I report to..

. 4. Речевая зарядка.

Учитель: I think that one secret of your firm's success is your Organization Culture. Will you make a short reference note about the types of Organization Culture?

We can find different organization cultures in different companies. Professor C.Handy made the classification of Organization Cultures. He classified 4 kinds of them: Power, Role, Task and Individual Cultures.

In POWER cultures self-reliant and highly competitive self-development provides the basis of relations. Manager's success is related to his charisma and influence, rather than to his knowledge and experience. In organization of this type managers are usually tough-minded and aggressive.

In ROLE cultures manager's success depends on how well the manager adheres to rules and procedures. Employees should not get out of the limits of their roles.

In TASK cultures manager's success is related to his knowledge and experience required to achieve tasks. The main concern is with successful fulfillment of the project.

In organizations of INDIVIDUAL cultures the freedom of expression, independence, creativity and experiment are valued.

I know that you respect each other, and you even start your day with the compliment.

Обмен комплиментами с соседями.

- What a reliable partner in business you are!

- Thank you for the compliment.

- It's not a compliment. I mean it.

Учитель.-Another important notion of the firm's success is the Spirit of Organization. Make a reference note about it.

Рассказ ученика о духе организации: Peter Drucker in his book 'The Practice of Management' wrote about the Spirit of an Organization.

Management tells a manager what he must do. The proper organization of his job enables him to do it. But it is the spirit of organization that determines if he will do it. It is the spirit that motivates, that decides if he will give his best or do just enough to get by.

The test of good spirit is not that 'people get along together'. It is performance, not conformance. It makes ordinary people perform better than they are capable.

There are several areas to ensure the right spirit of organization.

There must be high performance requirements. Rewards must be based on performance. There must be rational and just promotion system. Integrity is the absolute requirement of a manager.

The men with whom a manager works know in a few weeks if he has integrity or not. They may forgive him a great deal: incompetence, ignorance, insecurity or bad manners. But they will not forgive him lack of integrity.

Учитель: What is the absolute requirement of a manager's character?

5. Создание проекта.

Учитель: As we have discussed before, the first reason of a successful career may be the character of a businessman. Let's discuss it. Elvis, can you tell us how you have become the president of your corporation.

a)Рассказ Элвис Мэнсон о себе.

Hello. My name is Elvis Manson. I have a position as the Works Factory Manager in More and More Co. My responsibility is precisely defined. When the company has to change, I am one of those who have to lead that change.

My father is a famous designer. My mother is a successful businesswoman. I helped in her Advertising Agency in summer. In winter I attended school. I was good at my studies, but I was not a brilliant pupil.

I didn't like advertising career. I had a burning desire to learn everything about factory management. I've got higher education. I graduated from Oxford University in 1990. My degree is Master of Business Administration.

If it is a technical question or a strategy problem, I can go against the opinions of my colleagues. But usually I take the time to get people to explain their views more clearly.

I am a very good manager. I make the right decisions. In my opinion, employees need to feel that you are sharing what they are trying to achieve and that you are constant in your decisionmaking. My supervisor says, that I am a promising young manager and a very reliable partner in business. I am glad to hear it.

I can boast that I am a born driver. I am fond of speed. I tried to get a valid driver's license twice, but my instructors didn't like my driving. I got the license only three months ago.

My friends say that I am genius in studying languages. My French, German, Russian, Italian are excellent. I have been also taking the courses of Chinese language.

Учитель: Do you have any questions to Elvis Manson? What features of character helped Elvis to make headway in her career?

Учащиеся отвечают на вопрос учителя, - какие черты характера помогли Мэри продвинуться в карьере. На доску вывешиваются карточки со словами: skillful, drive, to be as good as his word, experienced, talented, an attractive man, a brilliant speaker, a reliable partner in business, hardworking, a promising young manager, a born singer, an artist by nature, creative.

b)Просмотр видеофрагмента.

Учитель: I wunl yon lo see a passage from the film. Characterize the heroes - Edward Green and Derrick Jones. Would you like to have such employees in your firm?

Обсуждение с классом. Один ученик обобщает общее мнение, используя слова на карточках.

В заключение учитель вывешивает на доску плакат: «As one digs deeper into the national character of the Americans, one sees that they have checked the value of everything in this world only in the answer to this single question: how much money will it bring in?» (Alexis de Tocqueville, French social philosopher).

Перевод: Если покопаться поглубже в национальном характере американцев, то мож но обнаружить, что всё в мире они оценивают с позиции ответа на единственный вопрос: а сколько денег это принесёт?

6. Обсуждение видов бизнеса.

Учитель: According to your character you can choose the kind of business. What kinds of business do you know? - A corporate job and your own business. - We have discussed plus and minus sides of them. Make up the dialogues. You prefer different kinds of business, discuss.

На доску вывешиваются карточки со словами: + to involve opportunities for self-fulfilment layoff to generate considerable profits disastrous Учащиеся составляют диалоги в течение 1-2 минут. Учитель спрашивает 2-3 пары.

Sam Foxton is thinking of going into business for himself. He hopes to succeed. His sister Ann is wary of the idea although she is not totally opposed to it. Listen to their conversation. What are pros and against starting business?

- Running your own business is risky; - says Ann. - Many businesses end up in failure.

- It involves opportunities, too. I want you to go into business with me. I trust you, and 1 need you. You are reliable. You are always as good as your word.

-1 am wary of the idea although I am not totally opposed to it.

- Let us look at plus and minus sides of going into business for ourselves, - says he. - A wellmanaged business can generate considerable profits.

- Money isn't everything, - says Ann stubbornly.

- Going into business for yourself, you become "your own boss".

- This means making your own decisions.

- Yes. That's it. I'd love to make my own decisions. It gives you freedom.

- They have to be good decisions, - Ann pauses. - Going into business for ourselves can be disastrous. Besides, businessmen have to manage their business. And they have to manage them themselves. This can turn out to be a lonely job.

-1 think I could use more freedom; - says Sam. - A businessman enjoys a greater degree of freedom than a white-collar worker, to say nothing of a blue-collar worker.

- That is naive, Sam. Working for yourself you do more, not less. You do more than if you work for somebody else. So what freedom does a businessman "enjoy"?

- Freedom of action, - replies Sam gloomily.

- Besides, if your boss makes decisions, he sticks his neck out. Running your own business you have to take risks. Suppose the decisions you make are wrong half (of) the time. What then?

- You are a wet blanket, Ann. Come on, it can't be that bad. I know what I am doing. And I'm willing to take risks. I will risk my property, my health, and, yes, my pride, and build a business from scratch. I'll be a self-made man. Let us do it together, Arm. You know, I need you. We are a wonderful team. We can make it together.

- What business do you have in mind?

- We shall launch an advertising agency, - says Sam.

- There seems to be more than enough of them already.

- How about starting an indoor sports club?

- That's it. I'm all for it.

- Now you're talking.

Рассказ ученика: It is very important what kind of a job you can find. It is a matter of prestige and wealth. Some people work to earn their living, to support their family. Others work to make a major impact for their career, to gain power or for self-fulfilment.

There are different ways for going into business. Some people find the position in a wellmanaged company. Others direct their energies into their own business.

A corporate job is rather attractive. I have remained in a corporate job all my life. Why? I have been brought believing that this was the only option I had for supporting my family. I have always believed that my corporate job is secure and that I shall retire in comfort to a life of security. I worked hard in order to get ahead financially. But then the threat of layoff became all too real. Now I am re-directing my energies into home business.

Some of my friends have discovered home business opportunities, which provide options for earning substantial incomes.

I am looking for something, which requires only a modest investment, and a reasonable, but not excessive, amount of effort to succeed. Is it at all possible? Recently I have come up with an idea. I am quite enthusiastic about it. I believe my idea will work for me. I am going to do business on the Web.

Учитель: Let's discuss your opinions about these kinds of business. If you agree with me -clap your hands. If you disagree - step your feet.

1. Choosing the career is a matter of prestige and wealth.

2. There is only one way for going into business. It's home business on the Web.

3. A corporate job is rather attractive.

4. You work hard in order to get ahead financially.

5. There is no threat of layoff in the corporate job.

6. Home business provides options for earning substantial incomes.

Плакат на доску: «The playthings of our elders are called business» (Saint Augustine, one of the early Christian church leaders).

Перевод: Игрушки для взрослых называются бизнесом.

7. Обсуждение образования.

Учитель: When I looked through your resumes (показать заполненные резюме ребят), I saw that you have got excellent education: London, Cambridge, and Harvard Universities.

I want you meet a person who is nearly halfway toward finishing his degree. Look at the blackboard. These are words to understand his speech.

На доске карточки с новыми словами:

То have a great deal of discipline, interpersonal relationship, to know how to plan work, to offer night classes, a booming business, online learning, to make headway in the career, to complete a college degree.

Аудирование рассказа ученика.

Hello! My name is... I am 30 years old. I have a family. We have two children. I am an accountant. I work for a small firm. I know that I am a good accountant, but to make any headway in my career I need to complete a college degree. However I live too far from the nearest college. have no time to attend classes.

One day I discovered an online college program. I am handy with a computer. It suits me very well. The online course system has drawbacks. Interpersonal relationships may suffer. You must have a deal of discipline and know how to plan your work. However learning comes down to reading, thinking and writing.

Обсуждение в группах: плюсы, минусы и причины выбора такого вида образования.

Отвечают по 1 человеку от группы.

Плакат: «A college education shows a man how little other people know» (Thomas Ch.

Halliburton, Canadian humorist).

Образование, полученное в колледже, показывает человеку, как мало знают, все остальные. 8. Подведение итогов обсуждения.

Учитель: So we can summar up the secrets of a successful career. It depends upon... Учащиеся продолжают предложение.

1. Песенка «Baby...».

Учитель: Don't forget that life is just what you make it (Жизнь такова, какой ты сам её делаешь - слова из песни).

2. Поведение итогов урока. Комментирование ответов ребят, оценок. Объяснение домашнего задания.

Домашнее задание - написать сочинение на тему: «Ваши рекомендации начинающему бизнесмену, как сделать карьеру».